Monday, 16 June 2014

How Indian government is using Twitter


Social media, especially Twitter, is becoming the vehicle of information dissemination of the new government — beginning with prime minister Narendra Modi himself, who has two Twitter handles that are a constant source of information. Modi, one of the most tech savvy of politicians, made the Bharatiya Janata Party tech savvy much before the party came to power. He is now doing the same with the government, pushing the use of social media for information dissemination. When Modi formed government on March 26, nearly 90% of his ministry was already on social networking. The prime minister made it clear that social media was set to be the medium to take their word instantly to the people. BJP ministers are now using their own Twitter handles and Facebook pages as well as the official Twitter handle of Press Information Bureau (PIB) to communicate with the people.

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